I have collected a number of books and articles related to App development for the iOS platform. I chose to look at and review this book because it was the first one I ran across that doesn’t simply focus on app development. App Savvy looks to help you plan and execute your development efforts.

It starts out by focusing on the planning and strategy part of development. It shows you how to leverage tools, like the App Store, to identify what applications exist, what is needed, and what customers are saying. It helps you to focus your application so it addresses what customers are looking for. The book continues on to help you look at assembling a development team to execute your project.

Throughout the book there are interviews with real application owners and how they were successful with their applications. I like the approach of hearing from others, especially when it comes to business processes. These interviews demonstrate how strategies actually were implemented. So if you are looking for a book to help you turn an idea into reality then take a look at this one.